Have you ever talked about a product, and then suddenly got an ad for it on your phone? Weβve all been there, and then skeptically looked over our shoulders for the advertiser lurking in the shadow. But thereβs no one there, so we all simply conclude that our phone must be listening to our conversations. You wouldnβt be crazy for thinking that, but it is flat-out wrong. Your phone is not listening to you.
The myth that your phoneβs microphone is constantly on, and is listening to your conversations and selling that data to advertisers, is one of the most pervasive myths about technology. It didnβt help when a local advertising company falsely claimed, βItβs true. Your devices are listening to you,β in December. It was a complete lie, that CMG Local Solutions took off their site after 404 Media caught them red-handed. However, this myth originated a long time ago.
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βSo a lot of people are pretty freaked out about this item from Facebook where they can listen in on your conversations,β said reporter Melanie Michael to thousands of viewers in Tampa Bay on live TV. The news segment ran on May 23rd, 2016, with an article coming out a few days earlier.
βSo, be careful what you say in the presence of your phone,β said the 2016 article. βFacebook is not only watching but also listening to your cell phone.β
That article has since been removed from WFLA News Channel 8βs website, but itβs the first instance Gizmodo can find of a major publication reporting this myth. The impact is still felt today, roughly eight years later. The article quotes University of South Florida professor of communications, Kelli Burns. However, Burns never actually said that Facebook was listening to you.
The article quotes Burns as saying βFacebook is watchingβ and that βI donβt think that people realize how much Facebook is tracking every move weβre making online.β
Burns published a blog post weeks after WFLAβs story went viral, noting that she never actually said that Facebook was listening to you. βWatching, not listening,β said Burns in the post. βNever said listening. And by watching I mean tracking.β
So it was largely a misunderstanding that produced the myth, but itβs not a coincidence that it occurred in 2016. That was around the time that Facebook started ramping up its targeted advertising.
In August 2016, The Washington Post reported that Facebook suddenly offered 98 new personal data points to advertisers. The data includes a personβs age, gender, ethnicity, home value, and more.
Facebook has become a trillion-dollar company, largely due to its incredible targeted advertising. Marketing companies love working with Facebook because it offers better data than any other platform in the world.
Facebook has also completely abused this data, getting wrapped up in the Cambridge Analytica scandal just two years after the myth took off. At that point, it wasnβt too far-fetched for people to believe that Facebook was also listening to your phoneβs microphone. Theyβd already abused your privacy more than any other company, so tapping your microphone didnβt sound crazy.
Needless to say, the damage was done. Vice added fuel to the fire in 2018, publishing a 2018 article saying, βYour Phone Is Listening and itβs Not Paranoia.β The article then mentions later on that your phone isnβt actually recording you, but only does so when you say βHey Siriβ or βOkay Google.β
The myth has taken off so much in the last eight years because it feels like it could be true. You do get hyper-targeted ads on Facebook and Google, but itβs not because your phone is listening to you.
You may be typing your thoughts into your phone more than you realize. Yes, you talked about booking a trip to Hawaii, but did you also briefly Google how much flights cost? Did you ask Siri what the best hikes in Maui were? Did you text search on Instagram for beautiful restaurants inside a volcano? That information is sold to advertisers, and you probably tell your phone more than you think.
Thereβs a bounty of evidence that advertisers can use your search queries, social media usage, and cookies to build a superbly accurate picture of you. That information is tracked by advertisers, so they donβt need your microphone.
However, researchers from Northeastern University tackled this myth in 2018 and found itβs a complete bust. They tested Facebook, Instagram, and over 17,000 other apps, and the researcher found zero instances of an app unexpectedly activating your microphone and sending audio out when not prompted to do so.
For iPhones, an orange dot appears at the top of your screen to indicate your microphone is in use, however, the myth has taken on a life of its own. The more concerning thing is that advertisers donβt need to record you at all, because they already know everything about you.
Maxwell Zeff writes for Gizmodo, which like the Root, is owned by G/O Media
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