As a New York news anchor and the co-host of Cheddar Newsâ health and wellness series beWell, Shannon LaNier is used to keeping people informed. But when heâs not in the newsroom delivering the latest headlines, LaNier is on social media bringing viewers hilarious takes on life with his wife and three children, ages 12, 10 and 7.
His clips cover everything from keeping the kids entertained on road trips to the agony of shopping for school supplies. And with nearly 2 million YouTube subscribers, over 432,000 followers on TikTok and 135,000 on Instagram, people are paying attention. I recently caught up with LaNier to learn why he decided to turn the camera on his family.
Suggested Reading
âI cover so many sad things as a news anchor. So I wanted to do something lighter that brings joy to peopleâs lives,â he said.
With his platform, LaNier says he wanted to show people a positive family dynamic and provide some counterprogramming to the often negative images of Black dads we see.
âDads get such a bad rap. But there are so many out there doing the hard work and positively influencing their childrenâs lives, and I wanted to highlight that,â he said. âIt also lets me spend time with my kids and do silly things.â
And thereâs no shortage of silly things, like a since-viral video of LaNier removing the door from his daughterâs bedroom because she slammed it.
But Shannon says the little LaNiers are willing participants who even provide some of the material for the skits. And although they give their fans plenty of access to their family dynamic, LaNier says thereâs a lot people donât see.
âYou probably see 40 percent of what goes on in my house. There are some things the kids wonât let me post because they say itâs too embarrassing. And sometimes they surprise me and say they donât care,â he said. âBut at the end of the day, weâre just having fun.â
Keeping things fun means keeping them guarded from negative feedback. LaNier says that although his kids are involved in the videos, they donât have their own social media accounts. He also doesnât allow them to read the comments on their posts.
âI donât want them to get caught up in the negative things people say,â he said. âUnfortunately, some people say negative things, whether they donât understand or theyâre just not fans. Fans of my page know the kind of content I put out and what type of father I am,â he said.
But when it comes to negative feedback, LaNier says he takes it all in stride.
âAs a news anchor, author and public figure, Iâm used to getting negative comments. I just ignore them and keep it moving. Every once in a while, I will address them and let people know it was a skit that my kids came up with for fun,â he said. âThis is a lighthearted page where people come to laugh and have a good time with family-friendly content. You wonât hear cussing on this page or negative lyrics. We want there to be some clean, wholesome content out there that parents donât have to worry about.â
Straight From
Sign up for our free daily newsletter.