Loyal fans of the Travis Scott brand will have to wait for his next drop with Nike; perhaps indefinitely. The athleticwear juggernaut has pumped the brakes on its collaboration with the rapper following the November 5 mass casualty event at his 2021 Astroworld festival at NRG Park in Houston, which injured hundreds of attendees and claimed ten lives, the youngest of which was 9-year-old Ezra Blount, who succumbed to his injuries on Saturday.
After much speculation about the future of Scottâs lucrative partnershipsâwhich, as reported by The Root last week, include a planned menswear takeover at Dior for Spring/Summer 2022âNike made the announcement it would be postponing the release of the highly anticipated Air Max 1 x Cactus Jack. The sneaker was initially scheduled to drop on December 16.
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âOut of respect for everyone impacted by the tragic events at the Astroworld Festival, we are postponing the launch of the Air Max 1 x Cactus Jack,â read a statement on the companyâs SNKRS website. No further details or release dates were given, and Nike has given no further comment to media outlets. Similarly, while Dior has yet to release an official statement on whether its collaboration with Scott, due to debut in February, will be moving forward.
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In the past, big-league brands like Nike, Dior and McDonaldâs have trumpeted their ties to Scott and their collaborative designs. Executives at those three companies did not respond to multiple requests for comment this week. A spokesperson at Parsons School of Design, which has a partnership with Scottâs foundation to provide design education to underserved communities, acknowledged media requests but declined comment.
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Although a Parsons spokesperson acknowledged two of several media requests, he declined to provide any comment regarding the status of the partnership with Scott. Executives at Nike did not respond to requests for comment. Executives at Dior acknowledged one of multiple media requests but they did not provide any response.
But if the future of Scottâs collaborations remains in question, more important is determining the circumstances that led to the Astroworld tragedy. Despite local urgings for an independent investigation, the Associated Press reports they âwent unheeded Monday, as Houston-area officials instead chose to direct a county administrator to conduct a review with other governmental entities.â
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County Judge Lina Hidalgo â the top elected official in Harris County, which includes Houston â had proposed a third-party probe of the planning and execution of the festival founded and headlined by rap superstar Travis Scott.
The Harris County administrator instead will work with other city and county entities to review security, fire and other safety plans at the county-owned NRG Park, where the festival was held…
Houston police are conducting a separate criminal investigation into what happened at the festival. No one has been charged.
The police department, along with the city fire department, played key roles in crowd control and other safety measures at the show. Experts in crowd safety say an investigation by neutral outsiders into the tragedy could help avoid potential conflicts of interest and promote transparency.
What investigations into what Scottâs attorney Edwin F. McPherson called âa systemic breakdownâ (h/t Good Morning America) reveal could determine the future course of Scottâs business deals, as Mark McKenna, co-director of the Ziffren Institute UCLA School of Law told WWD.
âThere a lot of different possibilities,â he said. âOne version could be that this was a big failing by the venue. And he happened to be the artist who was performing and thereâs not much that he could have done about it. In that case, itâs a horrible set of circumstances and a tragedy that it happened. But it would be surprising if all of those endorsers walked away from him, if it seemed like it didnât really have to do with him.â
Scottâs newâand surprisingâspokesperson, former Baltimore Mayor Stephanie Rawlings-Blake, not only maintains that the rapper isnât culpable but told Gayle King last week it was âludicrousâ to think Scott had the power to control what was happening in the Astroworld audience. In fact, she says, despite the fact that Scott made an onstage call for medics to assist an audience member whoâd collapsed, he only learned of the breadth of the chaos and resulting tragedy while attending Drakeâs afterparty at a local Dave & Busterâs. (WWD notes D&B had no comment on the issue.)
âIt was hours and hours after the concert when they actually found out the tragedy, how the tragedy unfolded,â said Rawlings-Blake on CBS Mornings Friday (h/t Complex).
âThis notion that Travis had the ability to stop the concert is ludicrous,â she also stated. â[The event producers] have a 59-page operations plan, and it clearly says the only two people that have the authority to stop the concert were the executive producer and the concert producer. He was not responsible for this, but he wants to be responsible for the solution.â
Rawlings-Blakeâs objections were ostensibly in response to remarks made last week by Houston Fire Department Chief Samuel Peña on Today, according to Complex.
Samuel Peña, who previously addressed the Astroworld deaths during a press conference over the weekend, was asked whether he believed Scott âshould have called an end to the concertâ once he noticed what was going on.
âLook, absolutely,â he responded. âWe all have a responsibility. Everybody at that event has a responsibility starting from the artist on down.â
Peña continued, âThe artist has command of that crowd. In my opinion, and this is my opinion right now because everything is gonna be fleshed out throughout this investigation, but certainly the artistâif he notices something thatâs going onâhe can certainly pause that performance, turn on the lights, and say âHey, weâre not gonna continue until this thing is resolved.ââ
While the potential loss of Scottâs business deals is insignificant in comparison to the loss of life on November 5, the two issues are inextricably linked, notes McKenna to WWD.
âIf it comes out that the events that unfolded had a lot to do with the condition of people that were there, and it becomes clear that that is a common feature of his concerts, that might make people more nervous about working with him,â he said. âThe difference in the level of involvement could matter a lot to figuring out who bears responsibilities for what happened.â
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