Since Jay-Z’s arrival as Creative Director earlier this year, Puma has experienced an unprecedented rebirth. And with their latest release of the Puma Clyde Court Disrupt, you can be fresh as hell if the Feds watching and support a worthy cause in the process.
That’s because for each pair of kicks you purchase of the new “Peace on Earth” colorway, Puma will donate $5 to the Trayvon Martin Foundation to help end gun violence.
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In October, Puma announced it’s plans to launch #REFORM, a new platform designed to provide “activists from the worlds of sports, music and entertainment” with support in “championing causes and encouraging conversations around issues such as universal equality and criminal justice reform”.
Sole Collector gives us the scoop on Puma’s latest release:
This pair features a cream and white knit upper covered in an all-over feather pattern. Details include a translucent Puma stripe on the side panel, red top eyelets for a pop of color, grey heel counter, and a similar feather print on the insole. The left tongue tab also reads “Peace” as a nod to the nickname of the colorway. The lightweight upper sits atop a matching NRGY and Ignite-cushioned midsole.
With Jay-Z executive producing this summer’s six-part docu-series “Rest In Power: The Trayvon Martin Story”, it’s easy to see how a rapport was built between the brand and Trayvon’s family.
The Puma Clyde Court Disrupt “Peace on Earth” is available now at www.puma.com, Foot Locker, Ubiq, Nice Kicks, and other select retailers.
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