#ReclaimMLK Seeks to Combat the Sanitizing of Martin Luther King Jr.’s Legacy

Martin Luther King Jr. had more than “a dream,” but you might not notice that on Monday during observances for his birthday.

Somewhere between his assassination and today began an MLK-neutering campaign meant to turn the famed agitator’s holiday into a national Day of Service, a generic mishmash of good feelings that contorts King’s social-justice legacy into a blissful Hallmark card of post-racial nothingness.

This has not gone unnoticed, from scholar Cornel West—who has pushed back against the “Santa Clausification” of King—to the #ReclaimMLK campaign, currently being spearheaded by young activists involved in the Black Lives Matter campaign. Many realize it’s time to stand up for what King actually stood for before his entire legacy is retconned into some “Chicken Soup for the Soul Brother,” feel-good tripe.

“It’s been co-opted,” said Alicia Garza, one of the co-founders of Black Lives Matter. “People want to neutralize it.”

Garza is part of the #ReclaimMLK campaign, which kicked off on King’s actual birthday, Jan. 15 and involves acts of civil disobedience—marches, sit-ins and shut-ins—through Jan. 19. Protesters want to use the holiday to call for action against police brutality while reiterating King’s legacy as a leader dedicated to defending black lives. Garza said that organizers are using the day off that many workers get to call for a “day on” to fight injustice.

“We really want to do everything that we can on this ‘Day of Service’ to lift up the needs and dreams of black lives,” Garza said.

The work of this campaign is important, since MLK did not die because he wanted someone to paint a wall. While volunteering in and of itself is great and people should be encouraged to give back, it is not what got him killed. He was shot by an assassin for fighting against the racist, classist status quo, murdered while in Memphis, Tenn., to support striking black garbage workers. To make his birthday a day about giving back is to defang the legacy of a man who was both revered and reviled in his time for his tireless work confronting America’s sins.

Calling out the ills of racism, capitalism and the Vietnam War didn’t involve any of the warm fuzzies that revisionists have assigned to King by solely focusing on the fantastical end of his famed speech at the March on Washington.

Marshall Ganz, senior lecturer in public policy at Harvard’s John F. Kennedy School of Government, pointed out that while most people know about King’s “I Have a Dream” speech, they may not know that the bulk of the speech was about urging the Kennedy administration to act on protecting the rights of black citizens.

Ganz pointed out that although most of the speech is about the “fierce urgency of now,” some find it more pleasant to focus on King’s beautiful hope for the future. For those who think that pointing out racial inequality is racist, Ganz said, “I have a dream” is psychologically less burdensome than “America has given the Negro people a bad check, a check which has come back marked ‘insufficient funds.’

“The point of the March on Washington was to put the administration’s feet to the fire to make freedom now mean something, but all of that gets almost literally bleached out of it, turning it into this sort of very sanitized version of ‘Gee, isn’t it wonderful,’” Ganz said. “Dr. King was a prophetic figure, and prophets are pains in the ass. They hold a critical view of the world they live in, [contrasted] with a very hopeful perspective on what was possible. I think that prophetic tradition was Dr. King’s tradition. And now they just want to have the hope and leave out the pain.”

The “they” Ganz is referring to are those “who benefit from the status quo.” He says that people who benefit from the way our society is structured like things the way they are and want to avoid controversy. Neutralizing King is more about “normalizing” a once-contentious situation to make it more palatable. In this case it involves shame surrounding the enforcement of racial segregation by violence and the disregard for African Americans’ citizenship.

“It’s a process of making it, ‘Oh, let’s just forget about all that challenge and struggle,” Ganz said. “It’s up to the people that continue to see the need for change to keep that spirit alive.”

Ganz lauded the efforts of #ReclaimMLK, believing that it is necessary to “retrieve” MLK’s “prophetic past as opposed to that Santa Claus, that sanitized past.

“Another generation is saying you don’t get to take away our history,” he added. “We’re going to reclaim that history.”