The New Coach x Basquiat Campaign Stars an Entirely Black and Brown Cast

He has been called โ€œthe Radiant Child,โ€ and in his brief life, amassed a body of work so distinctive that it has placed him among the most iconic names in contemporary art. โ€œIโ€™m not an elitist but an autodidact who would like to be a part of the family of artists,โ€ Jean-Michel Basquiat once said.…

He has been called โ€œthe Radiant Child,โ€ and in his brief life, amassed a body of work so distinctive that it has placed him among the most iconic names in contemporary art. โ€œIโ€™m not an elitist but an autodidact who would like to be a part of the family of artists,โ€ Jean-Michel Basquiat once said. Currently, Basquiatโ€™s legacy is being interpreted through the lens of legacy luxury brand Coach, via a special collection of apparel and accessories that combines the artistโ€™s signature style with the labelโ€™s classic silhouettes and craftsmanship.

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Stefon Diggs and Cardi B Viral Boat Video Prompts Response from Patriots Coach
Stefon Diggs and Cardi B Viral Boat Video Prompts Response from Patriots Coach

โ€œHe just loved fashion. He wore it really, really well,โ€ said Basquiatโ€™s sister, Lisane, earlier this year, as her daughter, beauty entrepreneur Jessica Kelly, made her modeling debut in honor of her uncle on Coachโ€™s runway in February. โ€œI think heโ€™d be thrilled about this.โ€

https://www.youtube.com/watch?v=RBNJ88BxpP4

Appropriate to both the current moment and Basquiatโ€™s rarified status as a Black artist who broke throughโ€”or downโ€”the gates of the world of high art (with a graffiti-inspired aesthetic, no less), in his lifetime, Coachโ€™s newest campaign features a series of video tributes to the painter, who was of Haitian and Puerto Rican descent, starring an entirely Black and Brown cast.

In the colorful and highly watchable series of vignettes, brand ambassadors Michael B. Jordan and Jennifer Lopez; musician Jon Batiste; model Paloma Elsesser; model-musician Diana Gordon; viral designer Kyemah McIntyre; and Basquiatโ€™s niece, natural beauty entrepreneur Jessica Kelly, all muse on Basquiatโ€™s lasting impact upon their sense of identity, representation and style just in time for New York Fashion Week, which launches Sunday. All were shot by 2020 Glow Up 50 honoree Micaiah Carter.

โ€œIn a time when there was a level of whiteness and refinement, he was an individual who went against all of the constraints of what art was supposed to be,โ€ Elsesser notes.

https://www.youtube.com/watch?v=sCPuoYXXUnU

The collection? Well, itโ€™s as enigmatic as the artist himself, and fans of his work wonโ€™t be disappointed. Both well-known motifs and less familiar elements of Basquiatโ€™s work are emblazoned across T-shirts, Coachโ€™s signature leather bags and accessoriesโ€”and even a trench coat. The effect? Stylish, subversive, and, ultimately, both timeless and incredibly timely.

โ€œItโ€™s personal, itโ€™s political,โ€ Michael B. Jordan notes. โ€œRace, power, money...itโ€™s the struggle of the African American experience.โ€

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